Kiyomi Skin Proudly Reflects Zalando’s 2025 Beauty Trends

HAMBURG, 29.07.2025 — Kiyomi Skin is proud to announce that our brand philosophy is perfectly aligned with the newly released Zalando Beauty Report 2025, which outlines the key shifts shaping the future of beauty. As a brand rooted in Japanese heritage and science, we are more than happy to see our vision affirmed by one of the industry’s most forward-thinking reports.

Founded four years ago, Kiyomi Skin was created to respect natural aging and restore skin vitality using 5-ALA and science-backed active ingredients. From the beginning, our mission has gone beyond surface-level results — focusing instead on skin energy, simplicity, and mindful self-care.

Now, Zalando’s report confirms that these values are at the forefront of where beauty is headed in 2025.

Key Zalando Beauty Trends 2025:

• Energy Reset - Consumers are embracing skincare that calms, restores, and supports resilience.

• Minimalism Reigns - Multi-functional, easy-to-use products are gaining momentum (+125%).

• Glow from Within - Radiance is redefined as inner hydration and calm, not superficial shine.

• Biohacking Beauty - Science-led routines that work with the skin’s natural biology are booming.

“At Kiyomi Skin, these principles have been at the heart of our brand from day one,” said CEO, Daniel Struve. “It’s exciting to see the industry move in a direction that embraces holistic beauty, science-driven skincare, and minimalist routines — exactly what we’ve always believed in.”

Kiyomi Skin continues to craft high-performance skincare that is life-proof, minimal, and deeply rooted in the science of skin energy. Our products are designed to support the skin’s natural rhythm, helping people feel good in their skin — not just look good.

For more insights into how Kiyomi Skin aligns with Zalando’s 2025 beauty vision, please see the full analysis in our presentation:

Zalando Beauty Report meets KIYOMI.pdf

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About Kiyomi Skin: Born from Japanese skincare philosophy and powered by science, Kiyomi Skin offers minimalist routines with maximum results. Our mission is to boost skin resilience and radiance through clean, effective formulations — always putting skin health and inner balance first.

Sources: Zalando Beauty Report 2025